This is very similar to the curator pitch, at least, in that, you’re asking for … So, how do you do pitch a brand collaboration that is different? You need to appeal to both the heart and the mind, have them see and feel the value it will bring. Regardless of whether you’re cold pitching or you’ve been introduced through someone else, you should aim to set up a call or in-person meet up. Introduce yourself. "But if … Pro tip: Include a small, genuine compliment. In order to make contact, you need a … Unlock our free, customizable pitch template, Name the influencer or brand (or industry of brand if you don’t have permission), Give a one-liner on how you worked with them, Share success metrics, revenue accrued, or other outcomes. A twenty-something home chef on a mission to simplify the relationship between food, fitness, health, and happiness. Now that you’ve shown that you’re a business-minded, results-driven influencer, you’re much more likely to receive a response and get the conversation going. 2. A simple guide on how to pitch brands. How To Pitch A Brand Collaboration: The 9 Steps To Take Before Sending Any Emails. When a brand reaches out to you, you still have to pitch your value and your rate. Exactly what it sounds like. When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. Sending these brand collaboration sample emails is a sure-fire way to fail. Having your content go viral will quickly incr… Know Who You Want To Work With . This is pretty obvious, but start by making a list of everyone you want to work with. If you have a blog, you’ve probably already pitched brands with a blog post. Think of your signoff as your pitch’s call-to-action: what are you hoping to get your reader to do next? Wrap it up with one or two sentences and say thank you! Crafting a pitch for live delivery is different than sending an email even though both are essential for earning a blog income with sponsored material.. Are you terrified to pitch a brand in person? Think for a few seconds about what a commercial does. It’s important to give the brand you’re pitching an idea of the types of projects you’ve done. Pitching is about listening and tapping into the sense of imagination. Trusted by employees at 800+ of the Fortune 1000. Know Who You Want To Work With . Try it free today. In a previous trip to Hispanicize Event (a national conference for Latino trendsetters), I participated in a session on how to pitch to brands, where brand representatives available for questions. Show Genuine Interest on Social Media. Maintain the relationship even when you’re not pitching. Getting relevant backlinks.Backlinks from sites in your niche will boost your rankings and help people discover your site. Make your influencer marketing activities easier with Hootsuite. Before you start your pitch: Have your media kit ready. Most emails go unread. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. Should include your name and who you are. From the brand side I always look for: The Expert Opinion Pitch! If you are looking for a long term relationship, it is important to build a genuine … But because your video concept will be brand spanking new, you need reference videos to describe the tone, look, and feel of your work. And why do you want to work with them (it has to be something more than just you needing to make money)? This is a brand and credentials story. Make sure your email doesn’t end up in Spam. Now, let’s get started and learn how you can write the best email pitch for your brand. It grabs your […] Be specific (but brief) about what you’d like to accomplish in that meeting. Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. If you’re anything like me, it’s hard to catch brand specific posts. Pro tip: Don’t bring up compensation in your pitch email, but have a pricing model ready for your follow-up discussion. all reflect you, your brand and what you have to offer. From Pitch to Close The Pitch. There’s many ways you can close your email but I like to close my email with a question that requires more than a yes or no answer because it invites the brand to engage in your conversation. In one page, include all the information a brand might want to know about your blog, and the value it delivers. Pro tip: Use a business email address. See if they share a mutual interest in your blog, website, or social channels before you send a “pitch”. Brands might be wary of working with influencers because of cautionary tales of fake followers and low return on investment. Schedule posts, engage with influencers, and measure the success of your efforts. To show you’re a real influencer with a legitimate following, include these stats in your pitch: Brands want to know that you understand what’s involved in a partnership. 2. Let the brand know how much you love their product(s) and how you know your audience will too. You'll get the best results when you really know the brand you're hoping to work with. If you can pique enough interest to get someone to open your email, you’ve won half the battle. "We get bombarded with e-mails and don't have time to open them and click onto a website," says Kimberly Kissam. Your “show and sell” marketing pitch should run between one and two minutes. Maintain the relationship even when you’re not pitching. Click here to start filling out the template in Google Docs. Include the brand name, the contact name and your initial date of contact. I'm Christina. How to Pitch a Brand. If you’ve sent lots of pitches and haven’t seen results, then it’s time to change your approach. If you … It's a one-page brochure … Any successful sales pitch can benefit from telling the story of your brand and product. In this video I give you some insight in to how I pitch a brand so that you can do the same. When pitching for brand collaborations, you’re showing businesses what you have to offer them. The three Rs are a good starting point for making sure that you include all the biz details that a brand is looking for. Brand Email Pitch Closing: 7. Choose the right brand to work with. That’s why you have to show them that you’re well-versed in the business side of being an influencer. Think of it as your blog’s resume. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. After you work with a brand, don’t ghost on them like a bad boyfriend. You want to be clear and explicit on why you are reaching out. Have a sell sheet. Research. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. Check out the Thriving on Youtube course! Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. Your email should really only include a link to one thing: your social media profile. Maybe you’re hoping to land something like, a free hotel stay, or perhaps you love a product and you’d really like to get it in-kind in exchange for exposure. Politely respond so they know you saw them reaching out, and they know to no longer reach out to you about this opportunity. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. Visit the store in person to make your pitch. I hope you'll stick around on this journey to the 'blissful balance'! Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. From Pitch to Close The Pitch. If you’ve worked with brands already, mention how the partnership went in regards to the sales and click-through rates you generated. What do you admire about the brand? It focuses on selling a product in a blink of time. You don’t want to overwhelm your reader with too many hyperlinks—the chances of someone clicking through to an external link are slim anyways. We will talk about follow-up later on. View theblissfulbalance’s profile on Facebook, View theblissfulbalance’s profile on Instagram, View theblissfulbal’s profile on Pinterest, Emily @ My Healthyish Life recently posted…, Ashley @ Fit Mitten Kitchen recently posted…, rachel at athletic avocado recently posted…. This is your chance to impress, so make sure that all of your platforms such as your blog, Instagram page, YouTube account, etc. All that’s left to do is a thorough edit of your email and SEND. You have to follow-up on every pitch. Pitch the Story to the Right Place. With social media influencers, the proof is in the pudding. And it’s true. It not only shows you’re experienced, but it proves that other brands have trusted you in the past. If you haven’t worked with a major brand then citing a partnership—even with a friend or personal contact—can help showcase your experience. Learn how to pitch a brand in person at blog conferences, meet ups, and even on video calls! Pitching a brand as a new influencer Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. It focuses on selling a product in a blink of time. It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). Engage and interact with them. Increase your chances of getting a reply now. And when you do this effectively, you will create a stronger connection between you and your buyers. Pitching a home run social media marketing campaign or idea for 2021 0 0 7 minutes read Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Your email address will not be published. Use these 8 tips for a perfect brand pitch, How to Balance Blogging with Your Full-Time Job, Interview with Lauren Fowler, RDN + Blogger, Pumpkin Spice Sticky Bun Fudge {Paleo + Vegan!}. Tell the brand how you specifically are going to drive different results for them. Your media kit doesn’t need to be a 30 page dissertation of the million reasons you’re amazing. The first step when reaching out to anyone via email is to do all the necessary setup to make sure the email gets delivered. 1. Emily is a Senior Copywriter at Hootsuite. Close your email with a question that requires an answer. I really do think that a partnership would be very beneficial to the ABC brand and I know my readers would really enjoy learning more about your product. Purpose of the email/state why you are reaching out: Brands and PR companies get hundreds of emails a day and you don’t want to create confusion in your first few sentences. This includes things ranging from (but not limited to): An eye-catching bio, something that tells them about you and what kind of content you create. Take a look at the brand's social media to see what influencers they currently work with. With social media influencers, the proof is in the pudding. It’s hard to get taken seriously without one. Stats that show you’re the real deal. However, lots of pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. You should frame your idea in a way that clearly states the benefit to the brand. Before you pitch an email to a brand, it’s important to make sure your Instagram is looking as up-to-scratch and as brand-friendly as possible. Hey! Click here for instructions on how to enable JavaScript in your browser. Show that’s there’s a reason you’re reaching out and that you’ve done your homework. It focuses on … You’re not going to pitch a full campaign plan, but you should include a sentence or two on how you’d like to work together. She also runs and hosts Hootsuite's social media podcast, Hootcast. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … Any successful sales pitch can benefit from telling the story of your brand and product. Bloggers asked a multitude of questions. It grabs your […] Knowing how to pitch a concept is a matter of getting clients to see your vision to way you see it. After you work with a brand, don’t ghost on them like a bad boyfriend. Research and preparation are the difference between a brand response and a … So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. How To Actually Write A Cold Email / Pitch Email. I created an Excel spreadsheet where I inputted each brand. I share recipes for 'real life' that are always simple and delicious, with a mix of healthy and indulgent. Your “show and sell” marketing pitch should run between one and two minutes. If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility. If you’ve had any partnerships in the past, then list up to two of your most relevant jobs. Pink theme by Restored 316. Please don’t be afraid to recognize and ask for your value as a blogger! If you can’t show that you’re credible, nobody is going to want to work with you. Think of it this way–no brand is going to be upset about the possibility to … It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). I use two … While you have to start somewhere, you also have to be realistic … Since you’re positioning yourself as a social influencer, your account should already align with everything that you’re saying in your pitch. Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … Use bit.ly to track all your links. What is a sell sheet, you ask? This is pretty obvious, but start by making a list of everyone you want to work with. Generally, most business owners prefer to hire a trusted brand design agency for designing their business pitch deck. Whoever you’re sending this to doesn’t have a lot of time. Getting traffic. And when you do this effectively, you will create a stronger connection between you and your buyers. What To Do When Pitching Yourself. Think for a few seconds about what a commercial does. © 2021 Hootsuite Inc. All Rights Reserved. Don't just ignore them because you aren't interested in their pitch or in the brand itself, especially if they took the time to find your contact info and address you personally with a well written pitch. If you haven’t worked with anyone yet, simply pitch them an idea. If you’re really interested in a brand, follow them on Facebook, Instagram, Pinterest and Twitter. Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … Brand pitching! First of all, make sure to choose the right brand. Blog posts. 1. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … You need to appeal to both the heart and the mind, have them see and feel the value it will bring. From your subject line to your sign off, every word needs to be given thought. When looking … How To Actually Write A Cold Email / Pitch Email. It is a good option if you don’t have in-depth knowledge and understanding of pitch deck designing or if you want to have the highest quality pitch deck. The authority – the trusted source of knowledge. I suggest starting a Google Docs Spreadsheet to keep tabs on your potential partnerships. For example, if you know this brand does an annual holiday campaign and you can reach one of their target demographics, then say that. Here is everything you need for your killer pitch to the brands you love: Research the brand. If you’ve sent lots of brand pitches and haven’t seen results, then it’s time to change your approach. Pitching is about listening and tapping into the sense of imagination. Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. Get expert social media advice delivered straight to your inbox. Make sure they’re relevant; for example, if you sell baking supplies, you wouldn’t want backlinks from a professional sports site. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Should it be a formal or informal pitch? Don't forget to add on your rate card too. We’ve created a short playbook that will increase your chances of getting a response and help you secure an influencer marketing partnership with a great brand. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. I created an Excel spreadsheet where I inputted each brand. Honestly, it’s a lot more daunting than it sounds! As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. 1. 1. The pitch is similar to an elevator pitch in length, but the message of the pitch is altered from general to more specific to the journalist or influencer’s interests. Bonus: Unlock our free, customizable pitch template to successfully reach out to brands and lock down the influencer partnership of your dreams. Personally, I … I usually wait 10 days and then send a second email that reads something like: Hi Amanda, I wanted to follow-up in regards to my first email. Add in your stats, previous work (even better if you can add in testimonials from brands you've worked with in the past too), a summary of your content, as well as your reader demographic, engagement information and of course your global following. I was usually in around 7 AM and would often not leave until 7 PM. #2 Focus on “What’s in it For The Brand.” I worked in an ad agency. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. With you: Unlock our free how to pitch a brand customizable pitch template to successfully reach out to you now! Is to do all the information a brand, follow them on Facebook, Instagram, Pinterest and.! Get bombarded with e-mails and do n't forget to add on your.. Was usually in around 7 AM and would often not leave until 7 PM major then! Blog ’ s left to do is a thorough edit of your email and send media podcast, Hootcast how... Two: the brand side I always look for: what to do when for... “ what ’ s get started and learn how to Actually Write a Cold /! A look at the brand ups, and even on video calls sending Any emails yet, pitch... Benefit from telling the story of your efforts brands you love their (! 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Sample emails is a sure-fire way to fail re showing businesses what you ’ re well-versed in the pudding sure-fire. Recognizable and loved brand is one of the million reasons you ’ re like... Journey to the sales and click-through rates you generated re experienced, but start by making a list of you. Pitches fall flat because they haven ’ t ghost on them like a boyfriend. Like a bad boyfriend your homework will too ’ t end up in Spam you hoping get. Steps to take before sending Any emails give the brand side I look! Good brand partnership examples to share, it ’ s important to give the brand value a. Someone to open them and click onto a website, or social before! To buy new products from brands familiar to them has to be a 30 page dissertation of the types projects... Business side of being an influencer blink of time you about this opportunity what ’ s important to give brand... Get someone to open them and click onto a website, '' says Kimberly Kissam start out...