The app's popularity has grown immensely, particularly with millennials and Gen Z. We can draw similar parallels on other social media platforms. With the newly merged social platform and a consolidated user-base of uniquely young social media users from both Western and Eastern Hemispheres, TikTok catapulted ByteDance to become a dominant force in the global technology industry and laid the centerpiece for expansion into adjacent sectors, such as gaming, financial technology and e-commerce to challenge the incumbents at BAT. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Jordan Williams, 18, recently posted a video on TikTok encouraging fellow Gen Zers to get matching tattoos as a sign of rebellion.Â, She stumbled across the symbol, a letter Z with a line through the center, in the comment section of another user's video. Many of you already know what Generation Z or Gen Z stands for, right? “Need to do this,” one TikToker wrote in response a similar video. Most recently, TikTok surpassed two billion downloads to become the fastest-growing social media platform in history and hired Disney's head of streaming, Kevin Mayer, to bring it to greater heights. Three Cellular Networking Predictions For 2021. Some sympathize with Williams. Still, it's not the first time a trend on TikTok has been in the crossfire for racial insensitivity or outright hatred. (Photo: Dalvin Brown), The German hate symbol the tattoo resembles is called a Wolfsangel and is used by neo-Nazis in Europe and the United States, according to the Anti-Defamation League.Â, TikTok's reputation as a source for teens to post innocent dance videos is swiftly eroding away as the app takes on what could be a more permanent place in American culture, experts say. The app, still in the throes of a deal between Walmart and Oracle to stay in the U.S., is also the latest corner of the internet where people spread hate, racism and bigotry. Several examples exist.  But sometimes, it's just a misunderstanding.Â. Three charts paint a clearer picture of what usage and popularity currently looks like among Gen Zers. But when it comes to targeting the Gen Z consumer, TikTok has quickly emerged as the hot spot. As not only a symbol of unity in our generation but also as a sign of rebellion. The success of ByteDance's TikTok can arguably be attributed to several factors, but one that is particularly undeniable is its thoughtful product design that facilitates and empowers self-expression, which could be the secret sauce to winning over Generation Z. A new trend has emerged on TikTok of Gen Z viciously mocking millennials, and in all honesty it's spot on. This changes how industries typically view their consumers through socioeconomic categories, forcing them to find creative ways to tap into the unique disposition that Generation Z has. Over 60% of TikTok users are comprised of Generation Z, which refers to users born after 1996. Facebook and Instagram both emphasize vertical feeds for millennials to seamlessly consume content, whereas Snapchat emphasizes its camera viewfinder and visual effects for Gen Z's creative self-expression. And they turned to social media, especially TikTok, to process the news. Williams captioned a video of herself staring into the camera wearing a black hoodie. Investors like Harry Stebbings and Alexis … There isn't much that stops the teens and young adults from posting misguided race-related content or outright hateful messages online. THOUSANDS of TikTok users have got a "Gen Z" tattoo before realising it's actually a NAZI symbol. Both phenomena are forces to be reckoned with, and intimately understanding both the people and the platform is crucial to foreshadowing the driving forces of future emerging trends. Three years ago, ByteDance was one of the world's largest technology unicorns and a household name in China's new media and entertainment sector. Across different socioeconomic backgrounds, members of this generation value individual identities, reject stereotypes and practice identity expressions with pragmatism. Yet, TikTok has managed to sustain an average session duration that’s just shy of nine minutes long. It's less about insecurity and more about being a self-confidence booster.". Williams' original video was memed dozens, maybe hundreds of times over. The 18-second clip lit up with positive responses, as a few teens and young adults went out and got the symbolic image permanently inked on their bodies, Williams told USA TODAY. At least three people got the tattoo, she said. When China’s Bytedance, currently ranked as the world’s largest most-valuable internet startup (out-valuing Uber by three billion dollars), decided to merge a social app named Douyin with musical.ly, the Gen Z-favorite karaoke app, it created a massive overnight sensation. Generation Z is one of the most diverse generations yet, with high levels of education, digital nativism, social and cultural awareness and a high propensity to be more expressive. Currently looks like among Gen Zers it the next Generation voters to turnout for the mix-up many of already... 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