Found inside – Page 399Communication Research, 17, 775–791. Friend in need. ... Memory for television advertisements as a function of advertisement-programme congruity. The book begins with a new preface examining the role of mass communication and related institutions in the Information Age. Do you want to use R to tell stories? This book was written for you—whether you already know some R or have never coded before. Most R texts focus only on programming or statistical theory. Found inside – Page 2Once the background has been set , Professor Yu ' s model of the mass movement is applied to key events of the chronology . What was the role of the mass media components ? How did they function ? What results were obtained ? Found inside – Page 222See occupations psychological perspective, 4, 99, 117, 146, 187 public opinion, 5, 18, 20, 154-163, 179 quasi-mass communication, 1 1 reality, construction of role of communication in, 1 59- 163 reinforcement, 88-89 resocialization, 196 role, ... Found insideCommunication Research, 18, 617—635. Borden, S. L., & Tew, C. (2007). The role of journalist and the performance of journalism: Ethical lessons from “fake” ... Found inside – Page 13Almost all communication functions and effects have been identified, tested, experimented with, or speculated on as seen from many state-of-the-art books ... Found inside – Page 26A speculative and partial explanation can be found , perhaps , in a special function of mass media as described by Jacques Ellul in his study of propaganda . Propaganda is called upon to solve problems created by technology , to play on ... Found inside – Page 25The role of reporter grew more complex and specialized as papers added foreign correspondents and special news gatherers of ... For an excellent summary of functions of mass communication today , including " surveillance , " see Charles R ... Found inside – Page 122122 media policy | mediacentrism Mass Communication the most effective media to use ... The use of the the function of gaining positive word text is not ... Found inside – Page 121TABLE 5.1 Functions of Mass Communication and Their Results Function Result surveillance integration and correlation entertainment and play cultural ... Found insideHarold Lasswell, “The Structure and Function of Communication in Society,” in Mass Communications, ed. Wilbur Schramm (Urbana: University of Illinois Press, ... Found inside – Page 142Hence, it is clear that journalism is a function of trade of mass communication. But it is not only related to mass media instead it is related to mass ... Found inside – Page 233Some Social Functions of the Mass Media In continuing our examination of the social role which can be ascribed to the mass media by virtue of their "sheer ... Found inside – Page 149117 In addition to everything else it is, “Mass Communication, Popular Taste ... Here Merton introduces three general functions of mass media, which operate ... The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. This work provides an introduction to the field of mass communication. Found inside – Page 8Mass Communication does not produce any direct feedback. ... We can classify the functions of mass media into the following · Dissemination of information ... Found inside – Page 2mass communications play in a complex social system : It is upon these mass media that to an ever increasing degree the human race depends to hold it together . Mass communication is rapidly becoming , if it is not already , the main ... Found inside – Page 4Lists of this sort, specifying the functions and attributes of mass communication in ever-increasing detail, underlie sociological interest in mass ... This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging ... Found inside – Page 50Thus, without denying what can be described as an informational function to the mass media I agree with Hyman that this (however important it may be) is ... Found inside – Page 13011.3 FUNCTIONS OF MASS COMMUNICATION The functions and effects of mass communication became an important field of research during the 1940s and 1950s ... Found inside – Page 18Two professors of mass communication , Maxwell E . McCombs and Donald L . Shaw , offered in 1972 their scientific concept of the agendasetting function , that media emphasis on an event influences the audience to also view the event as ... Found inside – Page 98The main functions of communication in society, according to Lasswell (1948), were surveillance of the environment, correlation of the parts of the society ... Found inside – Page 113Larsen , Otto N. Social effects of mass communication . In Faris , R. E. L. ( ed . ) , Handbook of modern sociology . Chicago : Rand McNally and Company , 1964. Pp . 348-381 . Lasswell , Harold . The structure and function of communication in ... Found inside – Page 70Asserting that the predominant function of the media, enjoyment, ... The result is The Play Theory of Mass Communication (Stephenson, 1988), ... Found inside – Page 7Mass Communication Techniques Division ... of communication ( like television ) or the raped and recent extension of older ones ( like radio ) , will be a function not only of the medium but also of many other factors , including other innovations ... Found inside – Page 72In this light, scholars have identified a number of social functions of mass communication. In one of the earliest pieces on the subject, Lasswell (1948) ... A compilation of papers from a joint Finnish-Russian seminar on problems of communication research, this collection presents diverse opinions and results from researchers and observers in both countries. Found inside – Page 4guided most broadcasting efforts in Western Europe, the primary function of mass communication was to serve the public by providing information to citizens ... This volume explores the extent and circumstances under which the media affects public policy; whether the political impact of the media is confined to the public representation of politics or whether their influence goes further to also ... McQuail's extensive references will guide anyone interested in mass communication to the key work in the field. Found inside – Page 82These positions—concerning the role of government, the function of mass communications, and the characteristics of the public and of public opinion— ... Found inside – Page 33This chapter will focus on cataloging and describing those functions . CHAPTER 2 USES AND FUNCTIONS OF MASS COMMUNICATION THE ROLE OF MASS COMMUNICATION Maybe the best way to appreciate the role that mass ... Found insideThey reasoned that the primary purpose of the mass media is to provide ... a whole generation of mass communication scholars and has become one of the most ... Found inside – Page 36... of Activities lic communication , which make it possible to encompass the same worldwide range as the The mass media are a distinct set of activities in mass media , the need for surrogate communi - their communicative form and function . Found inside – Page 38Davis and Baran , Mass Communication and Everyday Life , 25 . 38. ... Lasswell , “ The Structure and Function of Communication in Society , ” 37. Found inside – Page 110McCleod, J.M., Becker, L.B. and Byrnes, J.E. (1974) 'Another look at the agendasetting function of the press', Communication Research, 1,2: 131–66. Found inside – Page 54Times of crisis heighten the importance of the role of the mass media in ... Theoretical Focus: The Functions of Mass Communication One approach to ... Found inside – Page 70E.G. Meshkova SOCIAL INTERACTION BY MEANS OF MASS MEDIA Mass media fulfill a number of functions in society . We shall look into one of them , namely the function of social control and management . This function is realized through ... Found inside – Page 24Dominick ( 1990 ) in his book " The Dynamics of Mass Communication ' has described the main functions of mediasurveillance , interpretation , linkage ... Found inside – Page 80With information now moving from city to city at lightning speed, prices of goods became more uniform, a function of national supply and demand instead of ... The development of mass communications; The structure and function of mass communications; Control and support of mass communications; The communication process; The content of mass communications; The audiences of mass communication; ... Found inside – Page 257Two theorists , Lasswell ( 1948 ) and Wright ( 1960 ) , identified four basic functions of mass communication : surveillance of the environment ... Of information the key work in the information Age mass media fulfill a number of functions in,... 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