Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, ... Found insideCoca-Cola is an excellent example of a font-based logo, as the logo is nothing more ... Finally, the abstract logo is a piece of graphic art that insinuates ... Found inside – Page 37Sequence logos for the Unix command line example in table 1 (from bottom to top: ground, relational, and abstract). For positions 1 as well as positions 5 ... Found inside – Page 226... example, a slogan like “Just Do It”) • A design (such as a stylized logo or ... in conjunction with an abstract logo) A nontraditional trademark can be. Found inside – Page 5... forms: abstract logo and concrete description. For example, some enterprises display the certification logo issued by TTPs to support their eligibility. Found inside – Page 272Here's an example: ?show replace [a b c d e] 4 "x [a b c x e] Replace2 has a ... If we think of a pitcher as an abstract data type, then these can be ... Found inside – Page 79One case of abstraction, for example, is the recent alteration of the Kentucky Fried Chicken logo to the stylized letters "KFC" that the company reproduces ... Found inside – Page 33Abstract logos that have no obvious relation to the corporate or product name (for example, the Peugeot lion). Instead, such logos reflect the brand's ... Found inside – Page 679... channel.cdf " > < Title > FPU Test Web < / Title > < Abstract > This is an example of a personal Website . < / Abstract > < Logo HREF = " images / city.gif " style = " Image " / > < Logo HREF ... Found inside – Page 468Sender (DMO) Brand elements (place name, DMO logo, slogan) Receiver ... (for example, regional names such as the '#Mediterranean Live' (Benidorm, ... Found inside – Page 165He continues the tradition of valuing abstraction above pictured realism by elevating the abstract symbol or the logo, especially those that have been ... Found insideFrom a visual standpoint, in turn the stylisation of corporate logos is most often linked to abstraction. For example, Floch (2000) famously explained that ... Found inside – Page 4A Logo procedure to simulate a falling object, for example, defines what ... ideas in areas which usually presuppose some degree of abstract thinking. Found inside – Page 562... could enter a series of new phases if new search technology (for example, ... replaced with a more abstract logo that seems to symbolize galaxies, ... A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Found inside – Page 189For example, we are less likely to have a preconceived opinion about an abstract shape than we are about a bird, animal or flower—thus providing the ... An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture Found inside – Page 148Abstraction is a process of distilling general qualities from specific, concrete examples. To abstract something is to extract its essence without concern ... Found inside – Page 278Brand claims are not a common feature to go with a city's logo . However, examples include the following: (1) “Preston: England's newest city” (2) “Dundee: ... Found inside – Page 65... the Home Office logo is a good example of the transition from time-honored heraldic symbols to contemporary abstract logos (see Baruch 2006, Frick 1996, ... Found insideThese categories are abstract. ... Let's take the example of the original Apple logo, which Jean-Marie Floch has analyzed in detail by comparing it to IBM's ... Found inside – Page 88Clip art picturcs—especially if they're generic enough to be read as abstract symbols-can greatly enhance a logo. Our sample logos proGlobal Marketing logo ... Found inside – Page 27Airbnb, for example, changed its brand identity in 2014 with new typography and ... This consisted of a white, sans-serif font, an abstract logo, and sharp, ... Found inside – Page 161The example of a successful abstract logo from the corporate world, of course, is the Nike “swoosh.” Schechter, p. 38. Still, the fact that the logo ... Found inside – Page 33For example, to represent an apple, we draw the contour of an apple. ... These categories are abstract. In practice logos are often hybrid, making use of ... Found inside – Page 85Types of logo core meaning to their creators ) . Examples include the Mercedes star , the triangular device of the National Westminster Bank and the logo based upon a sine wave used by Philips . Generally , abstract logos of this type are ... Found inside – Page 90There is a non-exhaustive number of ways to classify the different types of logos: for example, in three,128 five,129 six130 or seven131 different logo ... Found inside – Page 183Still, some display more literal, rather than abstract, rendering of symbolic elements. For example, the Technion's primary symbol displays a cogwheel and a ... Found insideAbstract. The brand logo might also involve an abstract image that has no inherent meaning. Examples of abstract logos include Mercedes, Nike, Adidas, ... Found inside – Page 351The puma used by Puma is an example of this type. ... Abstract logos have no generally accepted, familiar meaning. Specific, indefinable shapes are used in ... Found inside – Page 107These ideas were implemented in a computer language called Logo. ... the transition from everyday familiar experience to the abstract world of mathematics, ... Found inside – Page 15-30For example , children's intuitive idea of a straight line may be redefined more explicitly as a Logo can help children construct more precise , abstract ... Found insideFor example, a new logo can only be designed if a discussion has first taken place about the brand identity: what does the brand or company stand for? Found inside – Page 639< CHANNEL HREF = " http://www.bigcompany.com/ " > < TITLE > Big Company Channel < / TITLE > < ABSTRACT > Welcome to the Big Company channel , a comprehensive guide to the latest book examples . < / ABSTRACT > < LOGO HREF ... Found inside – Page 666: Pampers logo in Europe and China Source: Procter & Gamble China at ... For example, the mainland Chinese translation of Johnson & Johnson is 强生, ... Found inside – Page 178Other companies use a pictorial logo, for example, Starbucks (the two-tailed mermaid), or even an abstract – Nike's 'tick' is probably one of the most ... Found inside – Page 282Payment) (?user abstract:canPayOnlineFor ?source) Rule 2: (?user ... 7: (?user profile:places_logo abstract:logo)(?license abstract:allows_personal ?logo) ... Found inside – Page 97ma ) have been described as data structures that contain abstract ... For example , the category of “ mammal " may be represented by an index card upon ... Found inside – Page 381ABSTRACT LOGOS Once businesses moved into a corporate structure where many different kinds of businesses were ... whose subsidiaries might include the manufacture of foodstuffs , clothing , movies , and communications , for example . Interviews with the subjects and the artists accompany an assortment of portrait paintings, caricatures, and drawings of Bob Dylan, Kurt Cobain, Patty Hearst, and other notable figures who have graced the pages of Rolling Stone. Found insideA good example is the logo of the Rabobank: a person in the middle of a ... However, in the case of more abstract logos a manager should be aware of the ... Found insideConvey meaning: A logo should be an icon, not an illustration. It's better to suggest than to describe. Many abstract logos take on a powerful meaning, ... Found inside – Page 155A logo with more traditional elements ( similar to Example 2 ) was more ... a logo must be aware of this and not design a logo too abstract a form . Found inside – Page 77For example , some logos may be tied less to specific cultures in terms of their appearance , such as the logos for AT & T ( abstract globe ) , Nike ( swoosh ) , Royal Dutch / Shell ( shell ) , Mercedes - Benz ( star ) , and so forth . Others may be ... Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. Found insideAbstract logos are abstract shapes or designs that look good but don't mean much. ... B and M. Apple computer is a good example of an iconic logo, ... Found inside – Page 169Examples of Patterns: Examples of Targets: [This is a pattern] [This is a pattern] ... We discuss the exact meaning of the abstract pattern notation as we ... His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks ... Found insideIn this chapter, we are going to develop the example of the Logo language. ... construction of a language is the definition of its abstract syntax. 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